Leadpages Activecampaign

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I have actually gotten used to the workflow, but the user interface can be slow and clunky. The bread and butter of Active Campaign is the robust Automations feature. With all the ways to slice and dice your list with tags and action-based qualities, this is genuinely a powerful marketing automation device. For me, it took a little practice to figure out all the different levers and operators I could utilize and how to realistically piece everything together.

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Maybe one of the coolest features is the built-in Automations Active Project has prepared for you to plug in and customize for your requirements: You’ll find pre-built automations like abandoned cart follow-ups, item interest tagging (when people go to certain pages on your website), and client service follow-ups. Pretty slick! I customized their Engagement Tagging automation to instantly identify which customers were opening my emails and which ones were overlooking them.

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What’s Cool? Super effective automated marketing engine. Off-the-shelf automations you can tailor to your needs. Nearly unlimited triggers and reasoning branching to really ensure the right people are seeing the best message at the ideal time. Ability to stop briefly automations if required. What’s Not So Cool? The visual editor is sluggish and it can be tough to get a view of the huge photo.

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Like to step through the reasoning of your Automations, and ask, “Wait, under this scenario somebody might get 8 emails in 6 minutes. Is that what you suggested to have occur?” The Lists area of the user interface is probably the location I go to the least. It’s sort of confusing because on the surface area, Active Campaign is a tag-based software.

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Due to the fact that of that, the requirement for multiple “Lists” does not make good sense. That’s why I only have the one: By default, all brand-new subscribers are contributed to this list. When they unsubscribe, they’re removed from this list. I likewise send out an occasional “re-engagement” email to inactive customers. If they don’t open that one, I remove them from the list.

What’s Cool? Only active contacts count towards your subscriber count for billing purposes. Once they’re bounced or unsubscribed, you don’t get charged for them. You can view your pre-saved Segments from this screen. Helpful if you desire to examine which filters you utilized. What’s Not So Cool? The Forms location in the interface is where you might begin your adventures with Active Project.

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You’ll have the ability to create opt-in types here, with the following procedure: Naming your type Selecting your kind fields (very first name and email address, in my case) Creating it with the integrated editor Informing Active Project what to do with the information once they have it For each type, you can set a custom-made thank you page and actions.

In my case, those tags dictate which welcome sequence they begin to receive. I have hundreds of forms set up to refer my numerous lead magnets, however you most likely won’t have that numerous. I think the Active Campaign kinds look OK, but they’re not the most contemporary or magnificently created forms worldwide.

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From a reporting point of view, it’s as if a subscriber filled out the Active Campaign kind. This lets me see which types (and matching lead magnets) are the most popular. What’s Cool? Rapidly build and embed kinds (or duplicate existing ones). Take different actions and set off different automations based upon which form was completed.

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What’s Not So Cool? No split-testing of forms. No date-range or conversion-rate reporting. Not the best looking forms on the world. Like other areas of the interface, function guidelines over beauty here too. I utilize the built-in Active Campaign reports to track customer development and to see how my e-mails are performing.

The summary information is handy to see: I added 33 net new subscribers daily over this period. You can also click on the New Contacts report to get a photo of the brand-new customers getting added to your list: This is practical to measure the effect of any particular marketing efforts that may have driven traffic to your website.

You can see I have actually most campaigns set to deliver in the 2-send setup, initially to the engaged subscribers and after that to everybody else. I usually see 45-55% open rates from the engaged section and 8-16% for the non-engaged section. It amounts to 24-28% open rates in general, which is similar to what I saw in AWeber.

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In addition to the Campaign name revealed on the report above, I ‘d love to see the subject line . As mentioned above, the Automation Reports are cool to see how you Automations are carrying out and how the private messages do also. The disadvantage? There’s no date variety option so if you make any changes it can be hard to measure the effect.

I haven’t established any goals so have not evaluated the Goal Reports area. (I in fact think my account tier does not permit Objectives; more on the Active Project account levels below.) Not long after my switch to Active Campaign, I had some deliverability problems. Not only were certain customers not opening my messages, they weren’t even getting sent out.

Even my worst campaigns to my least engaged subscribers would see a handful of opens in AWeber. Something funky was going on. Initially Active Campaign rejected the issue. Then they ensured me the problem was fixed several times before it really was. At one point I went so far regarding reimport a sector of subscribers BACK into AWeber.

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The result? Absolutely no opens in Active Campaign. Hundreds of opens in AWeber. The disappointment really had me second-guessing my decision and I was shopping other email company. I indicate, if an e-mail service can’t send emails, what’s even the point? The good news is the issue was dealt with and individuals began getting my emails once again.

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