Activecampaign Leadpages

The Secret History Of Activecampaign Leadpages

The Secret History Of Activecampaign Leadpages

What’s Cool? Just active contacts count toward your subscriber count for billing functions. Once they’re bounced or unsubscribed, you don’t get charged for them. You can view your pre-saved Segments from this screen. Helpful if you want to inspect which filters you utilized. What’s Not So Cool? The Kinds area in the user interface is where you might start your adventures with Active Project.

You’ll have the ability to develop opt-in forms here, with the following process: Calling your form Choosing your form fields (very first name and email address, in my case) Creating it with the integrated editor Informing Active Project what to do with the details once they have it For each form, you can set a custom thank you page and actions.

In my case, those tags determine which welcome sequence they begin to get. I have numerous types set up to correspond with my lots of lead magnets, however you most likely will not have that numerous. I believe the Active Campaign forms look OK, however they’re not the most modern-day or magnificently created kinds in the world.

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From a reporting point of view, it’s as if a customer filled out the Active Campaign kind. This lets me see which forms (and matching lead magnets) are the most popular. What’s Cool? Rapidly develop and embed forms (or replicate existing ones). Take various actions and set off various automations based upon which kind was completed.

What’s Not So Cool? No split-testing of forms. No date-range or conversion-rate reporting. Not the best looking types on the world. Like other locations of the user interface, function rules over appeal here too. I use the integrated Active Campaign reports to track subscriber development and to see how my e-mails are performing.

The summary information is useful to see: I added 33 net brand-new customers daily over this duration. You can likewise click on the New Contacts report to get a snapshot of the new customers getting contributed to your list: This is valuable to measure the impact of any particular marketing efforts that might have driven traffic to your website.

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You can see I have most projects set to deliver in the 2-send setup, first to the engaged subscribers and after that to everybody else. I typically see 45-55% open rates from the engaged segment and 8-16% for the non-engaged sector. It adds up to 24-28% open rates overall, which resembles what I saw in AWeber.

In addition to the Project name revealed on the report above, I ‘d like to see the subject line . As mentioned above, the Automation Reports are cool to see how you Automations are performing and how the individual messages do too. The disadvantage? There’s no date range option so if you make any changes it can be difficult to measure the effect.

I have not established any objectives so have not checked the Objective Reports section. (I really believe my account tier doesn’t permit Goals; more on the Active Project account levels below.) Not long after my switch to Active Campaign, I had some deliverability issues. Not only were particular subscribers not opening my messages, they weren’t even getting sent.

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Even my worst campaigns to my least engaged customers would see a handful of opens in AWeber. Something funky was going on. In the beginning Active Campaign rejected the problem. Then they assured me the issue was fixed several times prior to it actually was. At one point I presumed as to reimport a section of subscribers BACK into AWeber.

The outcome? Absolutely no opens in Active Project. Hundreds of opens in AWeber. The aggravation in fact had me second-guessing my choice and I was going shopping other email provider. I mean, if an email service can’t send emails, what’s even the point? The good news is the problem was solved and individuals began getting my e-mails once again.

For what it deserves, according to at least one 3rd-party test, Active Project actually has a few of the very best deliverability in the market . Rates is certainly a strong point in favor of Active Project . It’s most likely the most budget-friendly marketing automation platform out there, with plans starting at just $15 a month.

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Something that Active Campaign does differently though, is they have various service tiers depending upon the needs of your business. I’m on the Lite strategy because I don’t have much requirement for the CRM performance with lead scoring in the Plus plan. The SMS marketing might be interesting for particular users, but it would likewise suggest collecting telephone number (something I don’t presently do).

The slider tool on the Active Project site indicates the rate for an account that size is $379 so it’s possible I’m grandfathered in at an older price. For the sake of contrast, I was paying AWeber over $400 a month when I left– for around 55,000 subscribers. I create the table listed below to reveal the approximate prices of various email services based on how numerous customers you have: For the majority of these services, you can accomplish better prices when you pre-pay yearly.

With more than 50k fellow clients, you remain in good business. I haven’t had any problems integrating Active Campaign with Lead Pages, Sumo, or Optin Beast. In reality, the app has assistance for over 150 popular programs: Bottom line: do not tension about having the ability to connect Active Project with the other tools you use in your company.

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On the other hand with AWeber’s 24 hour customer support– consisting of phone assistance for all clients– this is an area that could be better. That said, the email and chat action times have been great, and aside from the initial deliverability concern, I have not had any significant problems. (The live chat isn’t constantly online.) When I was testing the platform and moving everything over, my sales representative Emmet was very valuable.

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