Activecampaign Leadpages

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Compared to AWeber, I saw comparable numbers at the high-end, but a steeper dropoff later on in the welcome series: I navigate 10 reactions a day to my various welcome messages. I’m including over 100 brand-new subscribers a day, so it’s less than a 10% response rate, but still higher than what I was seeing previously.

Plus, I try and write back to those replies whenever I can. It’s sending the signal you’re a genuine individual (since you are!) which you care. The earnings earned directly from the new Automations is tough to track because I use the same affiliate tracking links in other locations on the site.

Still, business is up approximately 40% in regards to earnings because I made the switch so I can only imagine it’s had an effect. Like any software, there’s a little bit of a knowing curve to the Active Project user interface. When you login, you’re greeted with this dashboard view: It offers you an at-a-glance appearance at your customer count (” Active Contacts” in the image above), and the current activity on your account.

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Similar to AWeber. Let me go through the advantages and disadvantages of each of these main elements, understanding naturally they undergo alter at any time. When you click on Contacts, you’re given a master list of all your contacts: What’s Cool? You can tailor the columns that reveal up by default on this page.

You can sort by date contributed to see your most recent customers. The fundamental and advanced search features are truly strong to slice and dice the list any way you like. I use those all the time to produce custom-made Segments. You can quickly use bulk edits to groups of customers you’ve filtered.

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Lame.) There aren’t any on this screenshot, but often the little profile picture gets instantly completed, which I believe is pretty cool to put a face with a name. What’s Not So Cool? You can’t make any edits from this screen. You need to click on the specific contact.

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By default, unsubscribed contacts are still shown on this list. (You can toggle Status to “Active” to only show active customers.) If you click on an individual contact, you can view and/or edit their information: The system will pull in links to their social profiles (if it finds a match), which is cool, especially if you’re using Active Project more for a sales CRM.

Active Campaign is thinking that Cory (above) lives or works in Chandler, Arizona based on his IP address at the time he opened the last e-mail. All the other blank information fields you see are residual from AWeber– if you start a brand-new Active Project account you will not have those.

When you click it, you’re taken to this screen with a listing of all the broadcast e-mails you’ve sent out. (Odd bug: in my account, the “sort by date sent” function doesn’t work.) If you’re brand new to Active Project, you’ll most likely begin by hitting the “New Project” button. Since I’ve already sent out a bunch of messages, I just copy a previous one and alter the text.

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I always utilize the Standard option, just a plain old broadcast message. But you can likewise set up your autoresponder messages here, split test messages, and even set it approximately send messages based upon certain triggers like a contact’s birthday or when a brand-new post appears in your blog feed.

I’m just not that innovative yet. Active Project includes a variety of off-the-shelf design templates to make designing your e-mails easier: You can tailor these or add your own. I tend to send just plain text emails. What’s Cool? The email author is pretty simple and easy to use. You can pick which section of subscribers to send out to.

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You can now consist of emojis in your subject lines. It’s easy to re-send messages to individuals who didn’t open your email. Reply tracking. What’s Not So Cool? My greatest animal peeve with the Projects area is that the user interface has you input your subject line AFTER composing the whole e-mail.

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I’ve gotten utilized to the workflow, but the user interface can be sluggish and cumbersome. The bread and butter of Active Campaign is the robust Automations function. With all the methods to slice and dice your list with tags and action-based qualities, this is really an effective marketing automation machine. For me, it took a little practice to find out all the different levers and operators I might utilize and how to rationally piece whatever together.

Maybe among the coolest functions is the integrated Automations Active Project has ready for you to plug in and personalize for your requirements: You’ll discover pre-built automations like deserted cart follow-ups, product interest tagging (when people visit specific pages on your site), and customer care follow-ups. Pretty slick! I modified their Engagement Tagging automation to instantly determine which subscribers were opening my e-mails and which ones were ignoring them.

What’s Cool? Super effective automated marketing engine. Off-the-shelf automations you can customize to your requirements. Almost unlimited triggers and reasoning branching to truly ensure the ideal individuals are seeing the best message at the ideal time. Ability to pause automations if needed. What’s Not So Cool? The visual editor is sluggish and it can be hard to get a view of the huge picture.

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Like to step through the reasoning of your Automations, and ask, “Wait, under this situation someone could get 8 emails in 6 minutes. Is that what you meant to have happen?” The Lists section of the user interface is probably the place I visit the least. It’s kind of confusing because on the surface area, Active Project is a tag-based software.

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